Shift

Designer: Brian Plemons

Link: http://dribbble.com/shots/221638-Shift-logo

Clever use of negative space. Some of my favourite things in logo design. This one kind of reminds me FedEx, probably because of the arrows and the use of negative space to create a letter H. I think the “s” should be a little closer too the negative ‘h’ though. I feel like there’s a little too much white area of that side of the letter.

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