London 2012 concept

Designer: Stuart Watson

Link: http://www.logodesignlove.com/london-2012-logo-alternative

No WHY, oh WHY, did London not use something like this for their Olympics? THis logo is so simple and it’s crazy that I didn’t have to even think about what it said, right away I knew it was London. The simplified shapes are so nice and makes it very modern without being hideous like the logo they went with. As you can tell, I have a bone to pick with Wolff Olins over that one.

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