Designer: Stuart Watson
No WHY, oh WHY, did London not use something like this for their Olympics? THis logo is so simple and it’s crazy that I didn’t have to even think about what it said, right away I knew it was London. The simplified shapes are so nice and makes it very modern without being hideous like the logo they went with. As you can tell, I have a bone to pick with Wolff Olins over that one.