Brand USA

Designer: The Brand Union

Link: http://www.thebrandusa.com/

Brand USA. I can only imagine how much money was thrown into this branding. The logo itself I’m iffy about, but again this is one of those identities where the overall branding is outstanding. I love the concept behind the brand and it’s versatility. It’s very grid oriented yet looks freeform which is nice. It’s relatable and young/modern, and I think it’s probably fits very well with the initial design brief. The only thing that confuses me is I didn’t think of it as a travel/tourism identity. It says “United Stated” but I’m not sure if it says “Visit the United States”.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s