Designer: The Brand Union
Brand USA. I can only imagine how much money was thrown into this branding. The logo itself I’m iffy about, but again this is one of those identities where the overall branding is outstanding. I love the concept behind the brand and it’s versatility. It’s very grid oriented yet looks freeform which is nice. It’s relatable and young/modern, and I think it’s probably fits very well with the initial design brief. The only thing that confuses me is I didn’t think of it as a travel/tourism identity. It says “United Stated” but I’m not sure if it says “Visit the United States”.