Designer: Austin & Company
Two logo fads in one; the hand/dove imagery and the 2012 trend of using watercolour as a style. I have to say, however, that the use of both is accomplished well in this logo. The dove/hand is stylistic enough that it’s not super obvious, and the use of watercolour is subtle enough to give a nice feel without either element overwhelming the focus of the mark. I love the handwritten typography for Independant; it works with the idea of the company, and gives a very earthy, friendly, handmade feel. Going with a bold geometric font would not have worked for the communication. Overall, it has such a nice flow to it, I love it.