Organic Farmers

Organic Farmers

Designer: Murray Clement

Link: http://dribbble.com/shots/105209-Organic-Farmers

This simple logo design for a local farmers’ market is executed quite well. The target market would be local foodies and those interested in organic produce. The simple forms using the three different vegetables is a great idea however the carrot on the right has too much negative space around it compared to the other two vegetables and it makes the design unbalanced. I also think the word mark under the image logo could be stronger in contrast to perhaps pop out a bit more. Also by removing the yellow background it may create a strong visual overall.

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