This logo design I am on the fence about. I like the graphic representation of the different fruits, I like the fun use of colours, and I like the overall idea of the fruit within the shape of a fruit. However, I feel as if it is a little too confusing for the eye. There is little direction overall in the piece making my eye jump around randomly. I feel that it could have been strengthened by using a simpler colour scheme with two to three colours even though there are many different fruits used; all the fruits don’t necessarily have to be their true colours.