Pool Groove

Pool Groove

Designer: Unknown

Link: http://www.gooddesignbaddesign.com/?m=201007

This is an example of a good idea gone wrong. Overall, I like the look of the logo, it’s the colours that bother me the most. I think it is unnecessary to incorporate those particular three colours or even three colours at all. The logo would be more successful if it was done with one, or maybe two colours. The other problem I have is the repetition of the main graphical element in the company name. While I like the “swooping 8 shape”, it’s being overused. If they wanted to incorporate the symbol, then the type should have been more neutral, or on the other side, it would have worked as simply a wordmark as well without the large icon.

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