As the website where I found this logo says, this has got to be a product that didn’t exist before the logo. It’s just too perfect. This is again one of those two level marks that I love so much. The simplicity is beautiful but yet so meaningful. It’s just incredible. I don’t really have much more to say about it.
Designer: Benjamin Garner
Yet another logo trend of the year; the use of the old 3D look without actually being 3D. Although the logo is trendy, it works quite well for the communication. Simply enough, it’s called Double Vision and it’s for a film studio, both of which incite the idea of 3D. The double vision also works with the idea of glass, AND the glasses fit with the idea of 3D films which require glasses to watch. Really awesome concept and well constructed logo.
Designer: Austin & Company
Two logo fads in one; the hand/dove imagery and the 2012 trend of using watercolour as a style. I have to say, however, that the use of both is accomplished well in this logo. The dove/hand is stylistic enough that it’s not super obvious, and the use of watercolour is subtle enough to give a nice feel without either element overwhelming the focus of the mark. I love the handwritten typography for Independant; it works with the idea of the company, and gives a very earthy, friendly, handmade feel. Going with a bold geometric font would not have worked for the communication. Overall, it has such a nice flow to it, I love it.
Ugg. Why anyone thought this would make a good logo is a mystery to me. There are way too many things going on with way too many colours. The ironic part is that the actual branding is actually quite good. The colour palatte and pattern works so well for the packaging and other branding solutions, but the logo by itself is just so annoying. I think the better idea would have been to go with the yellow circle version that appears on the other branding( seen on the coffee cup) as their main logo and use the mosaic as simply an accent feature.
So, I’m not sure about this logo. I like the design of it, the use of negative space to create the illusion of the W and the V with the arrowheads, however it seems to have some communication issues involving what the mark is made for. It doesn’t really inspire the feeling of an orchard. I mean, I get the idea that the name is War Valley and the mark uses arrowheads, that’s great, but I don’t understand how it’s supposed to be an orchard. I guess the byline is enough in this case, it’s just weird to me.
Designer: Stylo Design
From the first moment I saw this logo, I was enthralled by its design. It remains one of my favourite logos ever. When I think about logo design, this is what I strive for in terms of innovation, creativity, and concept. Alas, I have not come close yet. I imagine the boardroom while this was being designed;
“Hey, why don’t we just make all the letters out of the number 8?”
“….That might work”
Designer: Steve Boak
Brilliant. I don’t even know what to say about this.
Designer: Fabio Ribeiro
Love love love this custom typography. Simple elegance. I feel like ‘ri’ could be kerned in a little more or the space between the ‘im’ tightened, but overall, classy.
Designer: Gert van Duinen
When I first saw this logo, I loved it, but the more I look at it I can’t decide whether I like it or not. Conceptually I get it, how else do you connect wine and dinasaur. However, I’m starting to think it’s unnecessary. Also, the spacing between the dinasaur and ‘jurassic’, and ‘jurassic’ and ‘wine’ are equal, making it look kind of steril. If some leading was removed between the words it might be a little more dynamic to look at. Just a thought. Also, get rid of the texture.
At first I didn’t have any trouble reading this logo, however looking at it more closely I realize that the “i” in guitar doesn’t make as much sense as I initially thought. Lovely use of the S resembling the guitar though. One thing I would change is the line break of “School of excellence”. Instead of breaking it after School, I would make the break after ‘Of’ to make the lines more even. The word excellence just juts out a little too much and makes the containing rectangle lopsided.